Free Blue Ocean Strategy for iphone download10/11/2023 Most businesses focus on trying to differentiate themselves from their competition-perhaps adding mint, whitening capabilities, or fluoride to their toothpaste. When industries become overcrowded, choosing between similar brands becomes harder and harder for consumers, and “people increasingly select based on price.” Buyers won’t stick to their preferred Colgate toothpaste when Crest is on sale, and vice versa. In politics, part of the reason Donald Trump has become so popular is because he talks and acts differently than everybody else.īlue Ocean Strategy is about applying this same principle in business. The rapper Eminem became one the most popular music acts in the world because he was a white artist in a predominantly black genre. In dating, this is the act of peacocking, which is when someone wears clothing that makes them visually stand out from everyone else at the bar-a leopard print shirt perhaps. This rule applies across the board, whether it be in dating, entertainment, business, politics, etc. The best way to be noticed by others is to differentiate ourselves from the rest of the group. It is good to wrap your head around the contents, it will certainly give a ripple effect. The sequence of the Blue Ocean strategy revolves around the below four steps: The four-legged principle of a Blue Ocean strategy is eye-opening:Īll the principles need to work together for the new path-breaking strategy to be implemented. It turns on the head the erstwhile principle that states high pricing and high cost only create value Chan Kim and Renee Mauborgne is definitely a good read for imminent strategists.Į) Aligning the entire system in pursuit of differentiation and lost cost.
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